Baby’s On The Go is a vacation rental company in Florida that specializes in childcare products. The owner of the company decided to break into the niche industry after years of living in Palm Beach County working in childcare.
Project Details
During this initial campaign, the owner wanted to test the demand for her business before going to market. We created an ad set that tested various products and messaging during the 2019 Holiday season, targeting Christmas travelers visiting Palm Beach, St. Lucie & Martin counties.
For this project, I was responsible for creating the ad copy and ad mock ups for client approval. I also built the ads, including copy and ad creative, to Facebook Ads Manager, before launching the campaign.
We A/B tested the ads for about 2 weeks, and found that the second ad set above was receiving more clicks and had a lower CPC. At that point, I refined the copy and we ran the rest of the campaign with just that ad set.
Deliverables
- Three Ad-sets
- Event Tracking
- Bi-weekly reports
- 30-day Facebook Campaign
- $300 Budget
Outcomes
- 1700+ unique website visitors
- ~$0.17 Per Unique Visitor