This project ran concurrently with The Aguilera Law Center Project
With the COVID-19 pandemic and shut-down in Florida, The Aguilera Law Center needed a marketing campaign to draw in more clients. Their goals were to generate more leads for the firm while not seeming opportunistic.
With a stagnating newsletter subscription list and the desire for a trustworthy marketing campaign, we decided the best route for our client was an informational lead magnet that we would advertise and provide for free in exchange for an email sign-up.
Project Details
To achieve the law firm’s goals, we created a digital marketing campaign, which ran for 30 days on Facebook and Instagram. The campaign included a custom designed landing page, ad creative & copy, and PDF guide.
I was responsible for writing the content for the lead magnet, as well as all copy for ads and the landing page. The lead magnet copy required extensive legal research, which was a challenge considering that the pandemic was unprecedented and most Florida laws do not make allowances for these kinds of situations.
Below is a copy of the lead magnet and images from the ad campaign.
Lead Magnet Cover 
Landing Page 
Facebook Ad 
Deliverables
- Ad Creative
- Lead Magnet Copy
- Lead Magnet Design
- Landing & Thank You Pages
- Lead Database/Email List
- Automated Email Sequence
Outcomes
- 30-day Campaign
- 93 Unique Leads
- Average Lead Cost: $0.85
- Email Open Rate: 48%